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Analytics: Getting to Know Our Users
Who is using OLS systems like the CUNY Catalog (Aleph), OneSearch, Academic Works, and this blog? What devices are being used to access our sites?
OLS wants to provide these and many other valuable answers. Most of the OLS library systems have some built-in reporting ability. Unfortunately, these systems are separate silos of information, not easily related to each other. In April 2015, OLS standardized use of Google Analytics (GA) on all platforms. We will be reporting on the information provided by GA and from the other, product-specific sources in future blog posts. The data provided below reflects GA data from April though December 2015.
So, now that we have all that data: Who are our visitors?
Language = English
99% CUNY Catalog (Aleph)
98% OneSearch
87% Academic Works
At Academic Works, these international uses are well distributed. The languages that reach 1% are: Chinese 2%; Spanish 2%; French 1%; German 1%, and Russian 1%.
33% Blog
Blog reader languages are, in fact, unclear because it has a high percentage of “unknown” language readers: 57%. The only other language over 1% is Russian at 9%.
Location = USA
99% CUNY Catalog (Aleph)
99% OneSearch
47% Blog
Blog reader locations are better reported than languages because the percentage of “unknown” locations is only 15%. The locations that reach 2% are Russia (12%), China (3%), and Japan and Germany at 2%.
***Academic Works — Deriving correct location information for Academic Works is a work in progress.
All Platforms
From where do our users do their searching?
Aleph OneSearch AcadWorks OLS Blog Desktop 96% 88% 85% 87% Tablet 2% 4% 4% 1% Phones 2% 8% 11% 12%
Browser (top 4)
Chrome 23% 45% 47% 68% Firefox 57% 19% 22% 12% I E 10% 15% 11% 5% Safari 10% 20% 16% 13%
OS, All (top 5)
Android 0% 3% 5% 1% IOS 2% 7% 9% 12% Linux 42% 1% 1% 1% Mac 16% 28% 22% 57% Windows 39% 61% 62% 26%
Mobile (tablet + phone)
Mobile Devices (top 5)
iPad 45% 29% 19% 4% iPhone 13% 25% 41% 89% Galaxy S5 2% 3% 2% 0% Unknown 23% 18% 9% 2% Win Tablet 6% 5% 1% 0%
Mobile OS (top 3)
Android 13% 24% 33% 5% IOS 58% 54% 60% 93% Windows 29% 22% 4% 1%
We’re in the process of building an analytics dashboard, so our next analytics post will include a link to the OLS Analytics dashboard.
If you’re interested in CUNY library analytics, be sure read Roland’s blog post: Impact of Primo on SFX
Impact of Primo on SFX
A few weeks ago, we (OLS staff) discussed ways in which the impact of Primo on other systems and environments could be illustrated.
A good place to start with is SFX, since it’s so heavily involved in creating fulltext links in Primo. So one way to measure Primo’s impact on SFX is to count the number of OpenURLs generated by Primo (either through “View Online”, or through the menu under “Other Options”) and compare them to other providers/generators of OpenURLs.
In FY 14/15, the top 5 providers were Primo, bX, Ebsco, Google, and Gale (For the remaining providers, the numbers drop significantly). Here’s a table with the number of OpenURLs generated each month by each provider:
bX Ebsco Gale Google Primo Other July-14 3052 14185 6990 6847 308 9672 August-14 1147 7512 1571 5821 859 12186 September-14 4477 25903 3289 10940 19302 25912 October-14 10651 44538 8009 16150 63698 35567 November-14 12934 49530 11050 17189 97932 25718 December-14 9506 31664 7530 15206 86557 19483 January-15 2583 9595 2030 6925 22495 12034 February-15 6194 24143 3317 9526 49877 17518 March-15 12127 41397 7257 15032 96998 24205 April-15 11756 40696 8220 14330 103400 23534 May-15 10033 33960 7951 13107 99598 18721 June-15 3494 14075 1955 7026 28637 11702 TOTAL OpenURLs: 1538333
I thought the best way to show the behavior over time is to use an area chart, because it shows how values (# of requests) change over time for different categories (OpenURL “generators”):
Since it’s implementation at the end of August 2014, Primo has quickly taken over a large share of the OpenURLs resolved by SFX, at a small expense to the other providers, but not by much. It actually looks as if the percentage of requests for the other main providers has remained relatively stable
The same chart in absolute numbers looks like this:
So it looks as if Primo has taken over a large share of the OpenURL requests, but not so much by taking them “away” from other providers but by simply increasing the number of OpenURLs.
The total number of SFX requests for FY13/14 was about 1.1 million (1,107,169). In the past FY, this increased by almost 40% to 1.5 million (1,538,333). And of these, 670K (669661) came from Primo.
Observations:
- In FY 14/15, Primo was responsible for over 40% of OpenURL requests, i.e. SFX menus
- It reached this number very quickly, within about 2 months of going live
- It simply increased the number of requests, and did not diminish the contribution of other vendors
- Given the impact on SFX, the impact on e-resource usage (search sessions, etc.) should be significant as well
The Current State of E-Resource Usage Data in Libraries
Here’s an informative and sobering assessment of employing COUNTER (via SUSHI or not) stats for accurately measuring cost per use at the platform/database/journal level… It’s not a pretty picture.
Welker, J. (2012). Counting on COUNTER: The current state of e-resource usage data in libraries. Computers in Libraries, 32(9). Retrieved from http://www.infotoday.com/cilmag/nov12/Welker–Counting-on-COUNTER.shtml.
Thanks to Roland for sending this my way.
